Please indicate your level of agreement or disagreement with each of the five statements.
Our email audience sees value in our messaging and we consistently meet or beat revenue and engagement targets.
We have executive involvement and support for planning and measuring our email marketing program.
Our email engagement tactics can be generally described as customer-centric, not product centric.
We have clearly defined metrics and KPIs for evaluating the effectiveness and success of our email marketing program.
Our email marketing messaging is coordinated with other marketing channels and device messaging, focused on delivering a coordinated customer experience.