Adobe
ADOBE CAMPAIGN

Email Marketing Maturity Self-Assessment

Spark a Conversation


  • Strategy

  • Data

  • Delivery
  • Results

Strategy

Having a comprehensive email strategy, including executive buy-in and clearly defined tactics, is crucial for email program success.

Please indicate your level of agreement or disagreement with each of the five statements.

1

Our email audience sees value in our messaging and we consistently meet or beat revenue and engagement targets.

2

We have executive involvement and support for planning and measuring our email marketing program.

3

Our email engagement tactics can be generally described as customer-centric, not product centric.

4

We have clearly defined metrics and KPIs for evaluating the effectiveness and success of our email marketing program.

5

Our email marketing messaging is coordinated with other marketing channels and device messaging, focused on delivering a coordinated customer experience.

You must answer all the questions to continue.